August 1, 2019

This annual tradition is believed to be the only one of its kind in the United States

Durham, NC  – On the campus of North Carolina Central University on Thursday, August 1, college athletics administrators from around the state gathered for the 5th Annual North Carolina College Athletics Marketing Summit, a forum designed to share best practices and to learn from some of the best in the industry. Over 70 professionals registered for this free event. 23 schools of varying sizes and divisions were represented, as well staff members from two conference offices.

This no-cost summit is the brainchild of Mike Odom (Associate Athletic Director, Wake Forest University) and Tim George (Senior Associate Athletic Director, UNCG). After year one in 2015, Trip Durham (Founder, 2D Consulting and NACMA Past President) was brought on board to administer the planning and activation of the event.

“We launched this five years ago to provide professional development before the rush of the academic year,” said Odom and George. “Each year, in this ever-changing marketing landscape, people are thirsty for more and more information on how not only to do their jobs better but also to keep up with how the industry is evolving.”

Jamaal Mayo, Associate Athletic Director at NCCU, and his staff collaborated with Odom, George, and 2D, along with a programming committee (comprised of marketers from four North Carolina campuses) in hosting the summit.

For the first time in the summit’s history, the next two event dates and hosts were announced to the attendees. In 2020, Duke University will host on August 6 and the seventh annual summit will be held at High Point University on August 5, 2021. After informal polling of the attendees, between sessions, UNCW garnered support in hosting a two-day summit in August of 2022.

The agenda for August 1, 2019, can be found below:

8:30a          Welcome

8:45a          Ice Breaker – “The Old Brown Dog”

9:00a          Opening Keynote: Kathie Niven, President, Biscuitville

9:55a          Breakout – Sales and Activation

10:20a        Break and Intentional Networking

10:35a        Report out from Sales and Activation conversations

11:00a       Deputy/AD Panel with Stacy Kosciak (UNCG), Doug Gillin (ASU), and Mike Hill (Charlotte)

12p            Lunch in the W.G. Pearson Cafeteria

1p              Breakout – Best Practices to Creating and Spreading the Story on Social Media

1:45p        Report out from Social Media conversations

2p             Break and Intentional Networking

2:15p       Breakout – “I’ve No Budget, but the Expectation is High. How Do We Get It Done?”

2:50p       Report out from No Budget conversations

3:00p       Wrap and post event social, sponsored by Dynamite Branding             

For additional information, please contact Trip Durham at or 336/229-6699.