August 2, 2018

This annual tradition is believed to be the only one of its kind in the United States

Chapel Hill, NC  – On the campus of the University of North Carolina at Chapel Hill on Thursday, August 2, college athletics administrators from around the state gathered for the 4th Annual North Carolina College Athletics Marketing Summit, a forum designed to share best practices and to learn from some of the best in the industry. Over 70 professionals registered for this free event; a day in which 21 schools of varying sizes and divisions, as well as 2 conference offices, were represented throughout the day’s summit.

This no-cost summit is the brainchild of Mike Odom (Associate Athletic Director, Wake Forest University) and Tim George (Senior Associate Athletic Director, UNCG). After year one in 2015, Trip Durham (Founder, 2D Consulting and NACMA Past President) was brought on board to administer the event.


“We launched this four years ago to provide professional development before the rush of the academic year,” said Odom and George. “Each year, in this ever-changing marketing landscape, people are thirsty for more and more information on how not only to do their jobs better but also to keep up with how the industry is evolving.”

Michael Beale, Assistant Athletic Director at UNC-CH, collaborated with the trio, along with a programming committee (comprised of marketers from five North Carolina campuses), in hosting the summit in two different locations on campus (the Carolina Basketball Museum and the Loudermilk Center Upper Club inside Kenan Stadium).

A post-event survey sent to the attendees will determine the site of next year’s summit, which will take place on August 1, 2019.

The agenda for August 2, 2018, can be found below: