I thought it might be fun at the end of the college basketball regular season to poll a few college marketing administrators to discover some of the unique regional variables that weigh in on decisions about their basketball schedule. Many institutions have to either leverage their opportunities or steer clear of outside influences in order to maximize their attendance numbers. Here is what I learned and I hope you enjoy the insight. Montana State: No early or late afternoon games on a Saturday. So many people are on the slopes that the Bobcats attendance would be wiped out if they [...]