2D Journal
Fast Forward and Rewind
Where will you be when the sound of the horn signals the end of his time in his home arena, when the college basketball world pauses, when our minds turn [...]
College-Aged Student Attendance Survey
Purpose The 2D Collaborative (https://2dconsultingllc.com/2d-collaborative/) designed a nine-question survey to gain insights into the feelings and thoughts of college-aged students about attending sporting events in 2021, with the goal of [...]
Leading thru the Unknown
Leadership is key in college athletics. This we know, and have known. We called upon our brethren throughout the industry and asked them to share their philosophies of how to [...]
NC College Athletics Marketing Summit Proves Successful, Again
August 2, 2022 9th EDITION OF THE NORTH CAROLINA COLLEGE ATHLETICS MARKETING SUMMIT MARKS THE START OF THE ACADEMIC YEAR This annual tradition is believed to be the only one [...]
Four Truths Learned Through Secret Shopping
There are over 1,300 college campuses throughout the country. While not everyone uses athletics as the proverbial “front porch” of the institution, a great number do. For those that sponsor [...]
Living with My Wife, Three Cats, and Those Asterisks*
While its certainly convenient now during the fourth quarter to recall my childlike enthusiasm for 2020 within the first fourteen days of January, I find that I’m at a place [...]
Hire Me!
I’m fond of saying, “While I haven’t seen it all yet, I’m getting pretty close.” Seems like a flippant comment during these troubling times, but it does provide a bit [...]