There are over 1,300 college campuses throughout the country. While not everyone uses athletics as the proverbial “front porch” of the institution, a great number do. For those that sponsor the sport of football, each Saturday in the fall provides an opportunity for the caretakers of the college to bring people to campus and provide a respite from the routine of the day-to-day. In our experience of assessing game day environments through “Secret Shopping,” we step into the shoes of the customer. Each time 2D sets foot on campus, we set out on the fan’s journey. In our travels, there [...]