Trip, Author at 2D Consulting

2 08, 2022

NC College Athletics Marketing Summit Proves Successful, Again

August 2, 2022 9th EDITION OF THE NORTH CAROLINA COLLEGE ATHLETICS MARKETING SUMMIT MARKS THE START OF THE ACADEMIC YEAR This annual tradition is believed to be the only one of its kind in the United States Wilmington, NC - On the campus of the UNCW on Monday, August 1, college athletics administrators from around the state gathered for the 9th Edition of the North Carolina College Athletics Marketing Summit, a forum designed to share best practices and to learn from the some of the best in the industry. Over 70 professionals registered for this free event; a day in [...]

20 01, 2022

Four Truths Learned Through Secret Shopping

There are over 1,300 college campuses throughout the country. While not everyone uses athletics as the proverbial “front porch” of the institution, a great number do. For those that sponsor the sport of football, each Saturday in the fall provides an opportunity for the caretakers of the college to bring people to campus and provide a respite from the routine of the day-to-day. In our experience of assessing game day environments through “Secret Shopping,” we step into the shoes of the customer. Each time 2D sets foot on campus, we set out on the fan’s journey. In our travels, there [...]

2 06, 2021

Fast Forward and Rewind

Where will you be when the sound of the horn signals the end of his time in his home arena, when the college basketball world pauses, when our minds turn towards recognizing what has happened? Will you be sad to see him go, or will you be happy that he was here? When you look ahead to March 5, 2022, at the conclusion of the latest installment of the storied North Carolina and Duke rivalry on the hardwoods, how do you think you will react to Mike Krzyzewski walking off the court, his court, for the very last time? Before [...]

17 05, 2021

College-Aged Student Attendance Survey

Purpose The 2D Collaborative (https://2dconsultingllc.com/2d-collaborative/) designed a nine-question survey to gain insights into the feelings and thoughts of college-aged students about attending sporting events in 2021, with the goal of sharing this information with college athletics administrators. The 2D Collaborative was interested to learn what factors and challenges brought on by the pandemic will lead to decisions about going back into stadiums and arenas. This survey focused on feedback from ages 18-23+. Distribution The survey was distributed by way of two different methods: One, an open call to members of NACMA (National Association of Collegiate Marketing Administrators) through the association’s [...]

26 10, 2020

Living with My Wife, Three Cats, and Those Asterisks*

While its certainly convenient now during the fourth quarter to recall my childlike enthusiasm for 2020 within the first fourteen days of January, I find that I’m at a place where I need to take stock. There is no apt way to put emotions or logic into a neat little box, or pack them into tidy paragraphs. What has happened has happened and, like most everyone on the planet, I mentally toil with how to move forward. As though I'd slammed a full pot of high-octane coffee a few days after the start of the year, I was bouncing with [...]

6 10, 2020

Hire Me!

I’m fond of saying, “While I haven’t seen it all yet, I’m getting pretty close.” Seems like a flippant comment during these troubling times, but it does provide a bit of a reminder. We can’t lose sight that there are many days ahead of us and, if we are fortunate to live long, there will be things we experience that are expected, surreal, pleasantly surprising, dumbfounding, and outlandish. We will see a great deal and the adventure will take decades to unfold and the notable moments will take years to reveal themselves. Having been fired three times in my career, [...]

26 05, 2020

Voice Imaging with 2D Consulting

Trip is comfortable behind a microphone. Given his experience (dating back to his sophomore year in high school), it's understandable that he is at home when standing at a podium or inside a recording booth. On this page you will find just a few examples of Trip's work. To hear (and see) more, jump to 2D's YouTube channel (https://www.youtube.com/channel/UCmdMSqcter0ATrjJrzgKh1Q?view_as=subscriber) and Trip's LinkedIn page (https://www.linkedin.com/in/tripdurham/). Also, be sure to check out Trip's on-going podcast series, "Conversations from Soundstage 2D." https://conversations-from-soundstage-2d.buzzsprout.com/ One final example can be found on the AthleticDirectorU site: https://www.athleticdirectoru.com/video/grassroots-marketing-wicker-mccree-roberts/ Public Address Announcement, Sportsmanship (dry) [...]

7 05, 2020

Working and Thinking Outside (the norm)

When I graduated Williams High School (NC) in June of 1986, my class rank was 144 of 288. The definition of “average,” academically, socially, and with just enough aspiration to put me in the middle of the pack. College was simply the next step for me, and I certainly had yet to think about the rest of my life. 34 years later, with miles of experiences behind me, I now find myself the description of “entrepreneur.” Dictionary.com interprets the meaning as, “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.” In the [...]

6 04, 2020

Leading thru the Unknown

Leadership is key in college athletics. This we know, and have known. We called upon our brethren throughout the industry and asked them to share their philosophies of how to lead given the circumstances of difficult times. Brad Wurthman - Virginia Tech Michael Thompson - Texas A&M Kyle Keller - Head Men's Basketball Coach - SFA Jamie Grodecki - Head Softball Coach - Georgia College Mike Kennedy - Head Baseball Coach - Elon Mary Pink - Iowa State Marcus Manning - Centenary Mary Northcutt - National SAAC representative - Carson-Newman swimmer Devin Crosby - Lynn Danielle Dillahey - The Citadel [...]

31 10, 2018

College Basketball Public Address Roundtable

Join Chuck White (UCLA), Patrick Whitmer (Kentucky), Jim Bachman (Villanova), and myself (Duke) as four public address announcers for these high profile basketball programs go "behind the mic." If video doesn't load correctly, go to: https://www.youtube.com/watch?v=Pq9-mgPLH1Q Audio for those who just want to listen.

About Trip